Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. When the economy started to rise more and more companies entered the market. Consequently, many companies started to manufacture the same or similar products. Therefore, it became necessary to tell the consumer the qualities and benefits of your product or service and how it is better than the others. It is a pity that these days, no matter how good your product or service is, you cannot achieve the target of your sale until and unless you properly advertise your product and create the awareness of your brand among the consumers. If you fail to do so, other companies will take the market share away, even if their product or service is inferior as compared to yours.
Advertising has undergone many changes for the last couple of decades. Traditional advertising involved traditional media, such as, TV, newspaper, magazines and radio. Then came the era of Digital or Online advertising which involved internet and sometime sending bulk text messages. However when it comes to cost, effectiveness and hitting the pinpointed audience aerial advertising has no match. Aerial advertising is also called airplane advertising, airplane banner advertising or air ads.
Whenever you launch a product or service or start any other business, you first consider the CBA or Cost-Benefit Analysis. CBA refers to help, to appraise or assess the case for a product, service, project, or policy proposal. CBA may also refer to an approach to making economic decisions of any kind. Let us try to figure out the CBA for aerial advertising whether it is suitable for your business or not.
Aerial advertising has many different types; however, in the most common one a banner is towed by an airplane which then flies over the predefined, targeted area. The banner can be an aerial billboard, a letter banner or a logo board. This banner has the logo of your brand and a message convincing the consumers to buy your product or use your service.
Most of the people think that aerial advertising is a very expensive method, but they are astonished to know the actual cost. The cost of aerial marketing is approximately 50 cents per thousand prospects, making it a lot cheaper than other methods of advertising. When you opt for airplane advertising your total cost includes the designing, logistical and presentation cost.
When it comes to effectiveness and targeted outdoor advertising, benefits of the aerial advertising are countless. You only hit the area you have specified, whether it is a beach in the spring break, Parades, Cruise Lines, Sporting Event, Concert, NASCAR or Rush Hour Traffic.
When a plane flies over your head, you are sure to look up. So the chances of your airplane banner, escaping the eye of your potential customers, are very rare. These amazing facts show the impact of aerial advertising on the audience:
- 88% of people remembered seeing the airplane banner go by after 30 minutes
- 79% could remember the product or service being advertised
- 67% retained at least half the message from the ad
All you have to do is hire a professional and skillful aerial advertising company. They will do everything for you from the production, logistics to the flying of your banner over the eyes of your customers.