Aerial Advertising – Cost Vs Benefits

Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. When the economy started to rise more and more companies entered the market. Consequently, many companies started to manufacture the same or similar products. Therefore, it became necessary to tell the consumer the qualities and benefits of your product or service and how it is better than the others. It is a pity that these days, no matter how good your product or service is, you cannot achieve the target of your sale until and unless you properly advertise your product and create the awareness of your brand among the consumers. If you fail to do so, other companies will take the market share away, even if their product or service is inferior as compared to yours.

Advertising has undergone many changes for the last couple of decades. Traditional advertising involved traditional media, such as, TV, newspaper, magazines and radio. Then came the era of Digital or Online advertising which involved internet and sometime sending bulk text messages. However when it comes to cost, effectiveness and hitting the pinpointed audience aerial advertising has no match. Aerial advertising is also called airplane advertising, airplane banner advertising or air ads.

Whenever you launch a product or service or start any other business, you first consider the CBA or Cost-Benefit Analysis. CBA refers to help, to appraise or assess the case for a product, service, project, or policy proposal. CBA may also refer to an approach to making economic decisions of any kind. Let us try to figure out the CBA for aerial advertising whether it is suitable for your business or not.

Aerial advertising has many different types; however, in the most common one a banner is towed by an airplane which then flies over the predefined, targeted area. The banner can be an aerial billboard, a letter banner or a logo board. This banner has the logo of your brand and a message convincing the consumers to buy your product or use your service.

Most of the people think that aerial advertising is a very expensive method, but they are astonished to know the actual cost. The cost of aerial marketing is approximately 50 cents per thousand prospects, making it a lot cheaper than other methods of advertising. When you opt for airplane advertising your total cost includes the designing, logistical and presentation cost.

When it comes to effectiveness and targeted outdoor advertising, benefits of the aerial advertising are countless. You only hit the area you have specified, whether it is a beach in the spring break, Parades, Cruise Lines, Sporting Event, Concert, NASCAR or Rush Hour Traffic.

When a plane flies over your head, you are sure to look up. So the chances of your airplane banner, escaping the eye of your potential customers, are very rare. These amazing facts show the impact of aerial advertising on the audience:

  • 88% of people remembered seeing the airplane banner go by after 30 minutes
  • 79% could remember the product or service being advertised
  • 67% retained at least half the message from the ad

All you have to do is hire a professional and skillful aerial advertising company. They will do everything for you from the production, logistics to the flying of your banner over the eyes of your customers.

Web Design Company: Dawn of Modern Advertising

The web design company has been in the business of creating and making webpage and websites for different enterprises either large or small. There reason for the emergence of this type of company is to cater the needs and requests of businessmen who are having difficulty advertising and promoting their products online. Internet as a vast world and you cannot just create a website without knowing the techniques and strategies on how to do so. This is the job of a website design company, to make sure that these enterprises will be able to showcase the best features of their products and services to different clients worldwide. The good thing about this online advertising is that, as a businessman, you will be able to cater to wider range of population especially if your target customers are the young ones.

Advertising and promotion are the best marketing strategies that should be employed by any companies or business enterprise. These are the means of reaching out to your customers and letting them know of the different new products and services that you will be introducing in the coming days as well as those that you already have.

There are so many advantages of getting a web design company to create for your websites. First and foremost, they possess the equipments and software to accommodate wide arrays of customers who have various preferences and taste when it comes to designs. You will be able to benefit from the modern means of advertising that will allow you to compete to other business enterprises. Secondly, this website design company has the best people to work for it. These staff and personnel are the best in their respective field of expertise. They are trained and taught to do these kinds of jobs. Some of them even specialize on specific webpage designing system.

Designing a website is not easy especially if you don’t have the slightest idea regarding it. It is because of this that it is imperative to get a website design company to do the entire job for you. With regards to the styles and designs, the customers have the discretion to decide which he thinks will best serve the interest of his business. Web design companies are different when it comes to the services they offer and the strategies they use to make the website serve its purpose. The pricing and costing are also different, so as a businessman, it is up to you which you think can best provide your needs when it comes to promotion and advertising.

There are different ways to advertise your products and services but online internet is surely the best among all of them due to its high accessibility to the general public. The only way you can create your own website is to seek help from a web design company.